I just watched this interview with Mastering Engineer Greg Calbi on the subject of the Loudness Wars. It turns to a bit of a rant but he makes a lot of sense. I think my own mastering skills just improved having watched this.
If you have the time, spend some time on YouTube and watch some more of the interviews with him.
Excellent video, thanks for bringing to my attention Greg Calbi knows his stuff and it’s nice to see a true professional explaining his take on the loudness war and it’s relentless continuation.