20 Things You Must Know About Music Online

Andrew Dubber has written a free ebook called 20 Things You Must Know About Music Online, a 96 page pdf.

INTRODUCTION: The 20 Things
THING 01: Don’t believe the hype
THING 02: Hear / Like / Buy
THING 03: Opinion Leaders Rule
THING 04: Customise

THING 05: The LongTail
THING 06: Web 2.0
THING 07: Connect
THING 08: Cross-promote
THING 09: Fewer Clicks
THING 10: Professionalism
THING 11: The Death of Scarcity
THING 12: Distributed Identity
THING 13: SEO (includes my top 10 tips)
THING 14: Permission and Personalisation
THING 15: RSS
THING 16: Accessibility
THING 17: Reward & Incentivise
THING 18: Frequency Is Everything
THING 19: Make It Viral
THING 20: Forget product — sell relationship

Also check out Andrew’s great blog New Music Strategies.